Are you using Klaviyo for your email marketing automation?
Klaviyo is a robust marketing automation platform providing various types of integrations to help businesses enhance their user experience. It helps integrate SMS campaigns, automated emails, and personalized newsletters. This includes cart abandonment campaigns, welcome emails, follow-up emails, SMS reminders, thank you messages, and much more.
If you are an eCommerce merchant seeking to grow your business, hiring a top Klaviyo email marketing agency can be advantageous.
What does it mean to work with a Klaviyo agency?
Working with a Klaviyo agency means establishing trust in experts to design and garner a powerful email marketing campaign for your business.
Email marketing, in 2023, remains the best marketing channel providing a high return on investment (ROI). As per statistics, companies earn $42 for every $1 spent on email marketing. This method of marketing channel allows businesses to engage with the potential audience at a lower cost.
Klaviyo is a popular email marketing platform offering tools that eCommerce business owners require. It is quite efficient to manage the basic features of Klaviyo. However, it is best to work with the right Klaviyo agency to take care of more challenging tasks.
Why should you work with a Klaviyo email marketing agency?
1. Familiar with the technicalities of email marketing automation
One of the top reasons businesses hire Klaviyo email expert agencies is that they are familiar with email marketing know-how. These experts are knowledgeable enough to perform the task to the best of their ability.
Klaviyo email marketing agency has the desired capability to design the best email & SMS campaigns to enhance your brand. They create engaging and eye-catching campaigns to lure the audience toward your eCommerce store.
With all the buzz created around social media channels, email marketing seems to have been forgotten. Only a few realize the importance of email as a reliable method to drive conversion.
However, you must remember that email was, is, and will always be the most effective way to engage with customers. As per the study by Oberlo, in 2023, email users are set to hit 4.37 billion worldwide. And it has been predicted that the number will continue to rise.
Email marketing is way different than creating social media ads. You need to have a certain set of skills to do email marketing the right way. Some of the skills are:
- Thinking strategically
- Data analytical skills
- Designing engaging campaigns that convert
- Copywriting skills
- Managing a list of contacts
- List segmentation
An effective email marketing campaign must be a mix of the following elements:
- Best email automation management
- Powerful Call to Action (CTAs)
- Increase customer retention
- Headlines that convert
- Deliver message clearly
- Increase conversion rates
And a Klaviyo marketing agency ensures to include all and more elements to create eye-catching campaigns for your eCommerce brand.
One must consider various points to manage the campaign efficiently. This may prove to be quite costly for some businesses. Therefore, working with a Klaviyo email marketing agency is the best decision to prevent the hassle.
2. Apply best practices to clean your email database
The most important aspect of successful email marketing has a clean and clear database. Because how will you be able to achieve positive results if your email lands up in the spam folder every time?
This is why businesses hire Klaviyo email marketing agency, which applies the best practices to keep a clean email database.
A dirty email database consists of emails with invalid data, no longer in use, or emails of people who don’t want to engage with your brand. Such types of emails usually become an obstacle to achieving a positive result.
A dirty database is equal to negative campaign results.
It doesn’t matter how compelling your content is. Until and unless you have a clean database of people who genuinely wants to engage with your brand, your email marketing campaign won’t work.
Here are some of the reasons to maintain to keep your database clean:
- Increase email deliverability
- Reduces email unsubscribe rate
- Improves click-to-open rate
- Decrease bounce rate
- Boost conversion rate
- Improves ROI
So, imagine the benefits your brand can reap if you hire Klaviyo experts with the right knowledge to maintain email list hygiene.
3. Boost your campaign with email segmentation
Email segmentation is the process of segregating contacts into different groups based on the following:
- Age
- Geographical Location
- Interests
- Gender
- Marketing Preferences
- Email Engagement
The segmentation process allows businesses to send relevant and personalized emails to the target audience. As per the report, email segmentation can increase email click-to-open rates by 39%.
Some of the advantages of email segmentation include the following:
- It helps you create personalized content.
- Improve your email open rate.
- Decreases unsubscription rate
- It helps drive revenue.
Therefore, the best decision you can take to grow your eCommerce business is to work with Klaviyo email marketing agency. These agencies will help you provide extensive benefits to your audience by segmenting your email list.
4. In par with all Klaviyo updates
Klaviyo, a powerful marketing platform, consistently works towards providing better services. It frequently launches new updates for businesses to work seamlessly.
As a business owner, will you be able to regularly take time to learn about the latest Klaviyo features?
Do you have that much time to spare to keep yourself updated all the time?
Most probably, the answer is No.
This is where the Klaviyo email marketing agency plays an important role. The agency ensures that its team is up to date with any latest changes that Klaviyo announces.
Maximize Your Email Marketing Results with the Best Klaviyo Marketing Agency
Take your eCommerce business to the top with Klaviyo email marketing agency. The Klaviyo experts can help you create customized email templates, manage the overall email marketing campaign, etc.
In short, they have a team of designers, developers, and strategies who ensures your email marketing campaign is in place.
Hire the best Klaviyo email marketing agency to grow your business successfully.