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Are you using Klaviyo for your email marketing automation? Klaviyo is a robust marketing automation platform providing various types of

Writing an email is one of the oldest forms of digital communication that came into existence with the internet revolution. Fast forward to 2023,

The battle between HTML vs. plain text emails has been going on for a long time. There have been several questions running through business owners'

Email Marketing has an impressive ROI of $36 for every $1 spent, and among all the industries, ecommerce and retail have the highest ROI. That’s the

Online shoppers abandon their purchasing carts in about 70% of cases. In other words, 7 out of 10 customers add an item to their cart and leave

With the holidays quickly approaching, shoppers are more willing to spend money than usual. Holiday shopping remains among some of the most profitable

In today’s digital world, where everything is fast and convenient, it’s no surprise that consumers turn to their smartphones rather than visiting a

For retailers, mid-October to January marks a spike in consumer shopping corridor. For many business owners, the period between Halloween and New

The arrival of cooler weather and the rustling of leaves underfoot means it is time to prepare for a Black Friday campaign. Black Friday has become a