Writing an email is one of the oldest forms of digital communication that came into existence with the internet revolution. Fast forward to 2023, exchanging emails has become the most effective digital marketing strategy.
With evolving technology, there are newer methods of communication like social media and live chat, but email is still the most preferred marketing method.
What is Email Marketing?
Picture credit link – istockphoto.com
Email marketing refers to external communication with the target audience or potential customers, mainly for promoting business products and services.
In layperson’s language, when the term email is interlinked with marketing, it becomes an effective marketing strategy where businesses or brands send promotional messages to a specific group in bulk.
The main agenda behind sharing these messages is creating brand awareness, sharing information about upcoming deals, and generating sales.
When to Use Email Marketing Campaigns?
When you aim to grow your business on an online platform, email campaigns turn out to be a powerful marketing channel. From launching a business to rebranding the product portfolio, there are a lot of instances where email marketing becomes crucial.
For marketers who are yet to make a breakthrough appearance in the business world, this is when you can leverage this cost-effective and instant marketing channel.
1. To Build Relationships
The long-term success of any e-commerce brand can only be determined if it maintains ties with its audience.
An email campaign is one of the best channels to build relationships with existing customers or to pitch new audiences. With the proper research and communication strategy, you can easily create a barrier-free communication channel with your audience.
2. For Creating Brand Awareness
Establishing brand awareness using promotional activities is very important, but sometimes it gets expensive. Email marketing lets you boost brand awareness free of cost or at cheap rates.
It helps the brand create its identity in the market and ensures people know about it and its products. Using email marketing tools, companies can target many people at the same time.
3. To Promote Content
Email marketing can be the right approach to sending commercial messages. However, it would help if you worked on your content marketing strategies to persuade people to read your marketing emails. Delivering quirky and crisp copies through the mail will induce people to read them more and more.
4. Generate Leads
When it comes to marketing, the contacts that you have in your email inbox are your most significant assets. Using these contact lists, you can successfully run your business campaign and get the right ROI.
Not only this but regular email updates containing vital information can also drive leads.
Creating an Email Marketing Campaign Using Klaviyo
What is Klaviyo?
Klaviyo is a growth marketing platform that offers many services like emails, SMS, in-app notifications, and web. This growth marketing platform helps e-commerce brands deliver a personalized experience to their potential customers.
Their holistic marketing approach helps online store owners to increase their sales and improve customer relationships.
With Klaviyo email marketing, you can send bulk SMS campaigns and customize each message using automation.
Read further to find Klaviyo tips and tricks to build a successful email marketing campaign
Step-by-Step Guide to Klaviyo Email Campaign
1. Create a Target List & Base Template
The first step to creating an email campaign is compiling a list of contacts you want to contact through email. With Klaviyo, you can upload a contact list of all the targeted customers by simply filling in the details in the spreadsheet in .CSV format.
Next, thoroughly research and create base templates for all future campaigns. Simply tap on the ‘create template’ tab, followed by choosing the basic option and giving a relevant name to the template.
Under the ‘blocks’ option, list all the information, like the brand logo, contact information, and social media links, which will stay standard in all the emails you send.
2. Create Campaign Content
Screenshot credit- Klaviyo
Once you have customized your template, it’s time to start working on the campaign. Navigate to the campaign tab and select ‘Create campaign.’ Next, choose the email option, and you will see three options on the screen that says:
Next, give a quirky name to your campaign and choose one segment or list of receivers. If you want to send emails to multiple segments, you can select 15 lists at a time.
As per the need, you can also change the settings of smart sending and google analytics.
3. Craft the Email Subject Line & Copy
After deciding on the list of recipients and base template, create a crisp and persuasive email subject line. The campaign needs a compelling subject to build excitement in people’s minds.
To write a catchy and engaging subject line, understand the brand voice and product/service portfolio. This will give you the clarity to draft the content and write a high-performing email.
Along with the engaging subject line, add a preview text to give a brief idea about what the email is about.
4. Schedule and Send Your Campaign
Once you are done drafting the email, the next step is to review, schedule, and send your campaign. This final step will allow you to choose whether to send the email campaign immediately or later at a specific time.
In addition, marketers can use Klaviyo to test subject lines, special offers, call to action, and much more.
Steps to send/schedule the email
- Click on review/send campaign
- Review all the main sections and tap on schedule or send
- As per your requirement, schedule your mail or send it right away
Screenshot credit- Klaviyo
Popular Email Campaigns for Maximum Engagement
New Product Promotion
Suppose you decide to launch a product in the market. You do market research, negotiate with vendors, and analyze competitor brands.
Right before the launch, you send the mail to all the prospective consumers but don’t receive much response. You might be wondering what could be wrong.
The answer is right here. To create and promote a new product on a large scale, you need to put a lot of effort into marketing and sales promotion.
The idea is to write a quirky email that can be engaging enough to attract customers and provide insight into how the new product can benefit the targeted audience.
The personal-based or customized campaign refers to a marketing strategy that revolves around drafting an email with an individual’s point of view.
This means the brand addresses the mail individually to each person with their name and keeps it short, simple, and quirky.
Email and SMS are two communication channels marketers often use to connect with people.
If you are planning an event, then promoting the same through an email campaign can help to increase attendance at the in-person event and for the live event online.
Building Brand’s Story
Establishing an emotional bond is the best way to engage with your audience. This can quickly be done by narrating your brand’s story using email marketing campaigns.
Remember to keep your story short and precise. Attract the customer’s attention by including a strong CTA and the company’s achievements.
Why Klaviyo is the Right Platform for E-Commerce Marketing?
1. Segmentation of Email Contact List
In today’s time, how brands interact with customers has changed drastically. These days customers want brand marketing communication to be relevant to their needs.
The segmentation feature of Klaviyo allows you to filter out the target audience and send personalized messages to the correct group of audiences.
One of the best ways to boost your email campaign is by segmenting your email list so that the right individual receives the correct email.
Drafting an email based on factual figures bridges the gap between the customer and the brand. Through personal emails, there are fewer chances of people unsubscribing and receiving spam.
2. Better Conversions
The term ‘conversion’ refers to a process where the prospective customer gets persuaded with any promotional email and takes a desired action.
It can be done by clicking on CTA in the email campaign, for example, signing up for a demo, availing discount code, or visiting a landing page. And this is precisely what Klaviyo does for you.
Klaviyo offers robust segmentation that filters out the right target audience and boosts sales through better connections.
3. Reliable Customer Support
It’s no secret that Klaviyo trips and tricks help the brand to boost its sales. But the icing on the cake is their seamless and excellent customer support.
Their professional support team is available all the time during office hours. It is effortless and quick to get in touch
4. Easy-to-Use Platform
Setting up an account on the Klaviyo platform is a cakewalk. As soon as you visit the platform, you can quickly sign up for the account within 2-3 steps.
With the help of Kalviyo’s user-friendly interface, everyone can quickly grasp its features and plan out their email marketing campaign.
Quick Ways through Which Klaviyo Helps to Build the Brand
1. Creates Brand Awareness
Klaviyo helps to build the brand by sending welcome and follow-up emails and personalized branded emails for specific or target audiences.
The consistent communication and updates from the brand regarding product and offer details pave the way for brand recognition.
Klaviyo helps to grow your brand by keeping its customers updated with new product promotions, sales, and upcoming events.
2. Increases Brand Loyalty
Leveraging the customized template design of Klaviyo, brands can create consistent marketing channels and campaigns, which builds trust and credibility.
Focusing on a specific group of potential customers will save time, avoid communication and bring better conversions. `
3. Schedule & Send Email Campaign Smartly
One of the most exciting features of Klaviyo is that it enables brands and marketers to send emails using the ‘smart send’ option.
For example, if you would like to inform your target audience about a new offer but have already informed another group about this offer, then you can stop sending emails to that group.
Klaviyo Email Marketing: The Takeaway
E-commerce email marketing bridges the gap between the brand and the target audience by offering clear communication.
It gives enough room for experimenting with the tool’s features and creating customized emails per the brand’s guidelines. To create an effective email marketing strategy, experts strongly recommend using the Klaviyo email platform.
Described as an e-commerce marketing automation platform, Klaviyo helps to retain potential customers by enabling you to personalize your campaigns and meet the needs of your online business.
With Klaviyo email expert, you get access to a data-driven email platform that caters to all the essential tools for executing a successful email platform.
Last but not least, in a world where social media and Google algorithm is dynamic, Klaviyo trips and tricks are what we need to fuel up the business.