Email Marketing has an impressive ROI of $36 for every $1 spent, and among all the industries, ecommerce and retail have the highest ROI. That’s the power of email marketing today.
But some people still perceive that e-mail is outdated and a time waster and doesn’t align with the above statistics. The key to achieving this impressive ROI with email marketing is choosing the correct tool. That said, with the right one, you can send more emails without any hassle and regularly monitor the campaign’s performance. You can also figure out what’s working and what needs fixing.
Below are the top ten recommended white label email marketing tools, followed by a comprehensive review to help you find the right tool.
ROI For Different Investments and Sectors
1. Klaviyo: For Lasting Ecommerce Growth
Trusted by 100k+ brands worldwide to increase and retain their email revenue, Klaviyo is an exceptional tool for your ecommerce email marketing. So, beat your competitors with their:
- Pre Buit-Automation
- Real-Time Audience Segmentation
- Customizable campaign templates
Not only this, but you can also create dynamic emails based on your customers’ online preferences. Such personalized emails are the ones that convert. You can personalize your email content based on customers’ online search data like:
- Items Ordered
- Most Viewed Products
- Bestsellers
- Recently Viewed Products
- Abandoned Carts
Klaviyo Website Email Marketing Page
For ecommerce businesses, Klaviyo offers hardworking email features such as:
- Audience Segmentation: You can target your audience based on their behavior, demographics, location, and predicted properties like the date of the following order with just a few clicks.
- Real-Time Integration Within Minutes: Klaviyo records the whole customer journey and integrates the entire data quickly.
- Send Integrated SMS: Integrate SMS to your ecommerce marketing campaign to reach your customers swiftly.
- Reporting: Track your campaign performance with ready-made and customizable reports.
Heist Studio Owns Their Growth with Klaviyo
Heist Apparel Growth Rate After Integrating Klaviyo
Heist experienced a 50% growth in repeated orders due to Klaviyo email personalization.
They opted for Klaviyo as it provided an event-based system to view customer interactions across multiple channels and was able to segment their content in a more personalized way.
2. Campaign Monitor: Powering Email for Businesses Worldwide
Campaign Monitor Website Home Page
With Campaign Monitor, drag and drop and connect with your audience using straightforward email marketing and automation tools.
Once you sign up, you get a free, professionally designed template for a targeted campaign. In case you’re interested in their subscription, there are more features to avail of:
- Ease Of Use: You can customize any template or design using a drag-and-drop email builder.
- Complete Customization: Adjust every aspect of your campaign to market your brand in the best possible way.
- Mobile Optimization: Create email templates that are mobile responsive.
- Template Management For Teams: Enable your designers to lock sections of email templates to ensure business-critical information remains intact.
Besides enjoying these features, you can integrate SMS with email marketing for a stronger connection and maximizing ROI.
Rip Curl Make Waves Using Campaign Monitor
Rip Curl Email Campaign Template Designed Using Campaign Monitor
There have been numerous brands benefiting from the Campaign Monitor email marketing platform. But Australian designer and retailer Rip Curl has an incredible story of growing their sales and brand communication with a beautiful and engaging email campaign.
Campaign Monitor helped them create catchy emails that turned their Bombshell wetsuit into a global phenomenon.
3. Mailchimp: Turning Emails Into Revenue
Mailchimp Website Email Marketing Page
Backed by thousands of names, Mailchimp is one of the best email marketing and automation brands. After using its multiple tools, there are high chances you will be boasting Mailchimp for its performance.
Keep your customers engaged and your business growing with their incredible features that comprise:
- Analytics & AI: Their content optimizer analyzes millions of data points from the best-performing campaign and makes personalized suggestions.
- Automation: Receive up to 4X more orders and drive repeated business by implementing marketing automation in Customer Journey Builder.
- Segmentations: Boost customer engagement and loyalty by focusing on the right people with their segmentation tool.
- Design & Templates: Convert your audience into engaged customers with their customizable email templates.
Steel City Collections Created Winning Business Formula with MailChimp
Case Study of Steel City Collectibles By Mailchimp
With Mailchimp, you can reach new heights like Steel City Collections, which used it to revolutionize email marketing. The Mailchimp segmentation and automation feature helped them to get into customer specifics and target the right audience with the right content.
4. AWeber: Creates Emails That Deliver Optimum Results
AWeber Website Home Page
If you are looking for an email marketing tool that saves time and money and can create email templates for any occasion, AWeber is one of the suitable options. It offers you tons of features and is relatively easy, for even a beginner to swiftly create multiple email templates in a jiffy. For example, you can create eye-catching images with Canva without leaving your account or create emails easily with an institutive drag and drop builder.
Besides, save your time and hours of work by putting your emails on autopilot with automated welcome, abandoned cart, confirmation, and other emails.
Frankie Croker Turned His Hobby into a Business with AWeber
Signup Form Designed Using AWeber by Etsy
Partnering with Aweber helped Etsy (have over 39.4 million active buyers worldwide) connect better with their existing clients by sending frequent email communication.
5. Drip: Help Brands Build Customer Relationships That Last
Drip Website Homepage
Drip is for those who want to build genuine connections in a crowded ecommerce world. And if you are among those, it is an excellent tool.
Plunge in with one of their savvy “drive first purchase” strategies and deliver a personalized experience to your customers. Give a full-picture experience with multistep surveys, triggered post-purchase workflows, personalized thank-you emails, and more.
Drip can help you keep your customer first with their:
- Free Migration Irrespective of Your Location
- Support Across Multiple Time Zones and Locations
- Paid Pro Services
Haute Hijab Abandoned Cart Strategy
Haute Hijab Revenue Growth After Using Drip
Using all these Drip features, Haute Hijab made over $1 million in revenue. Moreover, it landed on Drip due to its ease of use, personalization, segmentation, and time-saving automation capabilities.
Worth mentioning, they even created an effective abandoned cart strategy which was a major revenue driver.
6. GetResponse: All in One Marketing Software with Unbeatable Prices
GetResponse Website Homepage
Get leads, sales, and growth with GetResponse powerful, simplified tool; to send emails, create pages and automate your marketing campaigns. And all this is available for as low as $13.30 per month. Beat that if you can!
Join their 100,000+ business community and enjoy 24×7 customer support that:
- Is Fully Remote
- Can Speak 8 Languages
- Is 100% Committed to Your Success
In addition, you can be completely transparent and GDPR compliant with their consent fields.
Selsey Doubled Their Conversion Using GetReponse
Selsey Abandoned Cart Emails Conversion Rate Using GetResponse
With their powerful features, GetResponse has helped businesses like Selsey to drive 2x more conversions from their abandoned cart emails. The Selsey team built an automated abandoned cart email series and A/B tested performance to grow their conversion by 239%.
7. Sendinblue: Smartest and Most Intuitive Platform For Growing Your Businesses
Sendinblue Website Homepage
Be everywhere your customers are with the Sendinblue professional email marketing features like SMS marketing, Chat, and Inbox. And personalize every step of the customer journey with powerful CRM, marketing automation, transactional email, segmentation, and much more.
Moreover, grow your email list with their custom form, which can be easily integrated into your website.
Automated Email Helped Critofaro Sell Entire Olive Harvest
Details Of Olio Cristofaro Virgin Olive Oil Business
So, are you ready to find your marketing zen, like Olio Cristofaro, who owns an Olive oil family business? Cristofaro onboarded Sendinblue to automate its email marketing operations. And today, he sells 100 % of his Olive oil harvest every year in only six weeks.
8. Constant Contact: Making Your Email Marketing Simply Better
Constant Contact Website Homepage
Besides the usual email marketing features like segmentation, automation, etc., Constant Contact ensures your email gets acknowledged with its subject line testing feature. You can use their built-in tools to test two subject lines to get the winner that grabs your customer’s attention.
Moreover, be connected anywhere so that you never miss a beat with their mobile app.
Automated Emails Ensure Treat Cupcake Bar’s Treats Are Always Accessible
Treat Cupcake Bar Website Homepage And Sign-Up Form
Using Constant Contact, staying connected with customers is a piece of cake for Treat Cupcake Bar. Thanks to the Constant Contact online marketing tool.
Treat Cupcake Bar integrated its email and social marketing tools to reach customers with important business updates and ensured their delicious treats were always accessible to customers. This specific move significantly increased their revenue.
9. HubSpot: Treat Subscribers Like People
HubSpot Website Homepage
Award-winning support and a thriving community make Hubspot one of the leading brands for email marketing tools. Chances are you must have heard of this tool several times.
Integrating HubSpot will:
- Boost your email open and clickthrough rates.
- Create emails that are automatically tailored for specific needs.
- Create all emails without help from designers or IT.
It also helps optimize email campaigns with A/B testing and massive analytic CRM data. Numerous brands and small businesses have scaled their business using HubSpot. And you can too!
Crunch Fitness Significantly Increased Leads with HubSpot
Crunch Fitness Data for Increased Signups
Crunch Fitness increased its leads and signup forms significantly after implementing the Marketing Hub Enterprise, Sales Hub Professional, and CMS Professional features of HubSpot. Such a strategy enhanced and boosted their trial signups by 28% and rapidly increased open email rates.
10. Mailjet: Create Emails without Touching Code
Mailjet Website Homepage
Creating beautiful emails is only fruitful if your customers actually get them. And you can do this by avoiding the spam folder with the powerful Mailjets’s deliverability features. You can even use their email verification and email previews to make sure you are sending emails to real recipients, and your emails appear perfectly in their boxes.
Product Hunt Review on Mailjet
Product Hunt uses Mailjet to send emails daily to their millions of subscribers. And over time, they have significantly improved their email-sending speed and deliverability with Mailjet.
This has helped the brand become a home for discovering the latest cool app, websites, tools and tech products.
White Label Email Marketing: Shifting Your Business Direction Towards Success
Some businesses succeed in engaging their customers, while many fail. So, to avoid trouble and increase your email conversion rates, now is the time to take the necessary actions. Choose any one of these white label email marketing tools and have a significant impact on your business.
References:
https://www.statista.com/topics/1446/e-mail-marketing/
https://blog.hubspot.com/marketing/email-marketing-stats
https://www.statista.com/statistics/804656/email-roi-perception/
https://www.campaignmonitor.com/customers/rip-curl/
https://www.campaignmonitor.com/
https://www.campaignmonitor.com/customers/the-gist/
https://mailchimp.com/resources/steel-city-collectibles-stays-connected/
https://mailchimp.com/features/email/